The evidence

Every number, with its method attached.

A small, honestly-disclosed sample is more credible than a big number with a hidden denominator. Here's exactly what we know, how we know it, and what we don't.

83%
Pilot success rate
Method: Five of six teams (n=6) were profitable or had exited 10 years after completing the pilot. Small sample, disclosed on purpose.
33%
Pilot exit rate
Method: Two of the six pilot teams generated exits within the 10-year window. Same denominator: n=6.
20
Startups on the method
Method: Portfolio companies at Insight Studios' startup studio that apply this validation process. 'Built on the method' means the studio ran Insight-Driven Iteration with them.
#1
Rated by UP Global
Method: Recognized as a top startup training program by UP Global (Up Global / Techstars community network). Year and category available on request.
Honest comparison

How to read a startup statistic

For perspective: exit valuations at Techstars, a leading accelerator, range from $10M to $3B, with an average of $20.7M at a 34% exit rate. That's the kind of outcome the top of this field produces — and it's the honest frame for any comparison.

We won't publish a multiplier claiming we're "Nx better" than YC or anyone else. Those numbers compare incomparable denominators and fall apart under ten seconds of scrutiny. We cannot guarantee a specific outcome. What we can say is precise and small: in our pilot of six teams, five were profitable or exited at ten years, and two generated exits.

If those numbers grow, we'll update them here with the same disclosure. Until then, n=6 is the honest denominator and we're going to keep saying so.

Three founders, in their own words

Valentin Saportas
Valentin Saportas
Founder & CEO, MortgageHippo

"FounderDojo helps you block out the noise. It helps you focus on what really matters to make your startup successful."

Came in with
A mortgage-tech idea and too many directions at once.
What they ran
Problem interviews to isolate the one Customer–Problem worth solving first.
What happened
Focused the roadmap on a single validated problem and built from there.
Jamie Johnson
Jamie Johnson
Founder & CEO, Verde

"I owe 100% of my success to FounderDojo. Whatever else you're thinking about doing, stop and sign up. It will save years of your life."

Came in with
An idea and a strong urge to start building immediately.
What they ran
Validation experiments before writing production code.
What happened
Avoided years of building the wrong thing; reached traction on validated ground.
Sheila Guo
Sheila Guo
Founder & CEO, Peckish

"FounderDojo taught me how to listen to Customers. Now I know how to get insight from Customers and use it to improve my business."

Came in with
A product and a habit of talking more than listening in Customer conversations.
What they ran
Structured problem interviews with disciplined insight capture.
What happened
Built a repeatable way to turn Customer insight into product decisions.
Intellectual honesty

What we don't know yet

The pilot group was successful over a 10-year period. We don't know what the success rate will be at scale with more participants.
Selection matters. We believe success is a function of a) selection, b) method, and c) heart.
We can't guarantee startup success or a specific outcome. No one can.
What we can guarantee: follow the Insight-Driven Iteration process and you will discover the truth about your business idea.