A selective 12-week validation program

In 12 weeks you'll hold signed evidence your business works — or a documented reason to stop.

For tech professionals earning $125k+ with capital committed and a first move already made. A cohort of 15 runs Insight-Driven Iteration inside the Founder's Workbench — with live weekly coaching from David Linhardt.

Starts October 6, 202615 seatsApply by September 19, 2026
Fig. 1 — The Validation WheelInsight-Driven Iteration
ProblemSolutionPath-To-Customers
AI Sensei: Problem validated across 12 interviews. Pricing is your riskiest untested assumption — test it next.
The problem, named honestly

You're earning $125k+ and stuck in golden handcuffs. You have an idea, maybe a prototype and five customer conversations — and an ambiguous result. You don't need more inspiration. You need to know, on a deadline, whether this is real.

What you actually get

Four concrete things. Nothing vague.

12 WEEKS

A cohort, on a clock

15 founders run the full method together, on fixed dates. The deadline is the point.

LIVE

Weekly coaching with David

90 minutes a week of live group coaching, plus 1-on-1 time on your specific situation.

WORKBENCH

The instrument

The Founder's Workbench holds every experiment, insight, and decision — and the AI Sensei.

PEER POD

Six founders beside you

A small pod in the same fight — customer discovery, MVPs, first sales. Accountability that lasts.

The method

Insight-Driven Iteration

Three phases of validation, each broken into experiments. Run a test, capture the Customer insight, then proceed, pivot, or kill — until you've earned a business model that scales.

01 · Problem
Prove Customers actually have the problem — before you build.
02 · Solution
Validate a solution people want and will pay for.
03 · Path-To-Customers
Find a repeatable, affordable way to reach them at scale.
Explore the full method →
The formula
Product-Market Fit = Customer · Problem · Solution
Scalable Business Model = PMF + a repeatable Path-To-Customers

Concise, testable, and honest about what "success" requires. Every experiment in the program moves one term of this equation from assumption to evidence.

What you walk out with

The Fundamental Thesis

Every experiment and insight rolls up into one shareable, investor-ready document: what you believe, the evidence behind it, and the decision it points to. It's the artifact advisors and investors actually want to see — and the thing most founders can never produce.

See how the Workbench builds it →
Fundamental Thesis● Validated
Customer
Series-A ops leaders at 50–200 person SaaS companies
Problem
Manual renewal tracking causes preventable churn — validated across 12 interviews
Solution
Automated renewal signals; 8 of 10 pilots converted to paid
Path-To-Customers
Outbound to RevOps communities; CAC signal within target
Representative output. Real theses are populated from your own experiments.
83%1
of our pilot cohort was profitable or exited at 10 years (five of six teams, n=6)
202
startups built on the method at Insight Studios
#13
startup training program, rated by UP Global
Every number on this site links to its full method. See the proof →
Founders who ran the method

They describe a program, not an app.

"FounderDojo helps you block out the noise. It helps you focus on what really matters to make your startup successful."

Valentin Saportas
Valentin Saportas
Founder & CEO, MortgageHippo

"I owe 100% of my success to FounderDojo. Whatever else you're thinking about doing, stop and sign up. It will save years of your life."

Jamie Johnson
Jamie Johnson
Founder & CEO, Verde

"FounderDojo taught me how to listen to Customers. Now I know how to get insight from Customers and use it to improve my business."

Sheila Guo
Sheila Guo
Founder & CEO, Peckish
Selection is the product

Who this is for — and who it isn't

Not everyone qualifies. That's deliberate. The standard is what makes the room worth being in.

This is for you if
You're a mid-career tech professional earning $125k+ (or recently were)
You have $10k–$50k committed and 10+ years of domain expertise
You've already made a first move and gotten an ambiguous result
You're skeptical, analytical, and want a method — not a pep talk
This is not for you if
You're idea-stage with no capital and nothing tested yet
You're already past product-market fit and scaling
You want someone to build it for you, not with you
You're looking for motivation more than evidence
David Linhardt, First SenseiFirst Sensei
Who runs the room

David Linhardt — 14-time founder

Ex-Amazon, ex-P&G. I left the corporate hierarchy, started a business in my house with $5K, and learned the hard way that a startup is nota smaller version of a big company. It's fundamentally different.

I've founded fourteen startups and now run a studio applying this exact validation process. In the program, I coach every cohort personally.

Read the full story →

If you bring the heart, we can teach you the skills.

The next cohort seats 15 founders. Applications close September 19, 2026. Review takes about a week.