Twelve weeks. Twelve experiments. One decision you can defend.
A cohort of 15 founders runs the full Insight-Driven Iteration method together, with live coaching and the Workbench throughout.
Three ranks, one path
Validation Scorecard
Free. Find out how validated you are and the one assumption to test first.
The 12-Week Program
The cohort. Run all twelve experiments and leave with signed evidence or a clean kill decision.
1-on-1 Continuation
For alumni: ongoing 1-on-1 coaching with David as you scale past validation.
The format
Every week runs an experiment and produces an artifact
Specificity is the point. You always know what you're testing this week and what you'll have to show for it.
Kickoff & the Riskiest-Assumption Map
Customer–Problem Scan
Problem Interviews at Depth
Problem Validation Decision
Solution Concept & Value Hypothesis
MVP 1.0 Demand Test
Pricing & Willingness to Pay
Solution Validation Decision
Path-To-Customers: Channel Tests
Repeatable Acquisition
Business Model Roll-up
Fundamental Thesis & Decision
What you leave with
A decision you can defend
A validated business model — or a documented, honest kill decision. Both are wins.
A Fundamental Thesis
One shareable, investor-ready document tying every belief to its evidence.
A customer-evidence library
Tagged interviews, experiment results, and insights you can keep building on.
A repeatable method
The Insight-Driven Iteration loop you can run again on the next question, forever.
Do the work, and you don't leave without a result.
Complete all 12 experiments. If you finish without signed evidence or a documented kill decision, you keep the Workbench free for a year and we work 1-on-1 until you have one.
It's gated on your behavior, not your satisfaction — because the only way this fails is if the work doesn't get done.
Not everyone qualifies
We review every application by hand. The standard is visible on purpose — it's what makes admission mean something.